{"id":1133,"date":"2020-12-03T18:43:06","date_gmt":"2020-12-03T18:43:06","guid":{"rendered":"https:\/\/www.photobooker.com\/blog\/?p=1133"},"modified":"2021-09-28T20:30:14","modified_gmt":"2021-09-28T20:30:14","slug":"how-to-start-a-photography-business","status":"publish","type":"post","link":"https:\/\/www.photobooker.com\/blog\/how-to-start-a-photography-business\/","title":{"rendered":"How to Start a Photography Business"},"content":{"rendered":"<p style=\"text-align: center;\">Photo by: Pexel<\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ve decided to turn your hobby into a career &#8211; congratulations! It\u2019s an exciting move that brings you independence and the freedom to make a steady stream of income doing what you love. With it comes the stress of where to start and how you\u2019ll be able to sustain your business. It is important to start thinking in the mindset of a small business owner, while you approached this and chose this path because you wanted to take photos and share your work, a small shift in mindset will help you greatly as you start to make important decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We\u2019ll walk you through a few pointers on how to start a photography business and lay the foundation as you ramp up.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Know Your Why<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden aligncenter wp-image-1139\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-lazy-type=\"image\" data-src=\"https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-edwin-jaulani-2397736-scaled.jpg\" alt=\"\" width=\"350\" height=\"525\" srcset=\"\" data-srcset=\"https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-edwin-jaulani-2397736-scaled.jpg 1707w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-edwin-jaulani-2397736-200x300.jpg 200w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-edwin-jaulani-2397736-683x1024.jpg 683w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-edwin-jaulani-2397736-1024x1536.jpg 1024w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-edwin-jaulani-2397736-1365x2048.jpg 1365w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-edwin-jaulani-2397736-800x1200.jpg 800w\" sizes=\"auto, (max-width: 350px) 100vw, 350px\" \/><\/span><\/p>\n<p style=\"text-align: center;\">Photo by:\u00a0Edwin Jaulani<\/p>\n<p><span style=\"font-weight: 400;\">As you begin putting together a plan for your photography business, spend a little time digging into your \u201cWhy.\u201d Having a purpose will set you forward with insight to stay motivated and a better understanding of what you want to achieve. Remind yourself why you love photography so much and what it is that you like to focus on. Maybe you appreciate meeting new people or helping them capture life\u2019s special moments. Maybe you have big dreams that involve partnerships with National Geographic or Time magazine. Do you want to push your skills and challenge yourself to develop new techniques and improve your work by taking on bigger challenges? Either way, dig a little deeper into yourself what it is that put you in this position and why you\u2019re going through with it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With that, don\u2019t forget the importance of goal setting. Having a mission and working towards it to achieve why you\u2019re getting started in photography will make the end results all the more rewarding. Some goals that many beginning photographers have include things like; upgrading <a href=\"https:\/\/zenfolio.com\/blog\/essential-photography-equipment-for-beginners\">photography equipment<\/a> &#8211; getting that new mirrorless rig or stepping up from the mid-level Nikon to something with more processing power, being able to afford (and have a reason to purchase) better lenses.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a lot of photographers stepping into business for themselves, the thought of having their own studio is the biggest goal of all while others it is the freedom they are after, being able to travel and shoot wherever they go while making money the entire time can be a major draw.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Invest in Only What You Need<\/span><\/h2>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden aligncenter wp-image-1144\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-lazy-type=\"image\" data-src=\"https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-3584996-scaled.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"\" data-srcset=\"https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-3584996-scaled.jpg 2560w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-3584996-300x200.jpg 300w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-3584996-1024x684.jpg 1024w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-3584996-1536x1026.jpg 1536w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-3584996-2048x1368.jpg 2048w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-3584996-1200x802.jpg 1200w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-3584996-600x400.jpg 600w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: center;\">Photo by: Cotton Bro<\/p>\n<p><span style=\"font-weight: 400;\">One mistake many photographers do is over-invest in equipment they don\u2019t even need. What you have that has worked for you in the past will also bring you success as you start your photography business. Be careful not to go overboard on fancy new lenses or photo technology that may not achieve your own individual style. First learn to work with what you have and master your expertise with your existing equipment before purchasing anything that may end up collecting dust in the corner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are some basic items that you should have if you want to begin charging for your work:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A Full-Frame Camera<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden aligncenter wp-image-1141\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-lazy-type=\"image\" data-src=\"https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-andrew-neel-3178938-scaled.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"\" data-srcset=\"https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-andrew-neel-3178938-scaled.jpg 2560w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-andrew-neel-3178938-300x200.jpg 300w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-andrew-neel-3178938-1024x683.jpg 1024w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-andrew-neel-3178938-1536x1024.jpg 1536w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-andrew-neel-3178938-2048x1365.jpg 2048w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-andrew-neel-3178938-1200x800.jpg 1200w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-andrew-neel-3178938-600x400.jpg 600w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/span><\/p>\n<p style=\"text-align: center;\">Photo by: Andrew Neel<\/p>\n<p><span style=\"font-weight: 400;\">While the brand doesn\u2019t matter as much (that is a topic we won\u2019t get into here) the processing power does. A Canon 6D is a good starting point for many photographers, but do your research and land on a camera that makes sense for you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Tripod<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A sturdy tripod is essential for photoshoots and will help you achieve crisp photos with low shutter speeds. While not every genre requires a tripod, having a good tripod will be helpful at some point in your career.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A Few Lenses<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">More important than the camera you choose are the lenses you shoot with. Typically a couple prime lenses and a good zoom lens will cover most of your needs in the beginning. As you become more defined in your genres you will decide what makes the most sense for you.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Memory Cards and Storage<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ll certainly need a few high-capacity memory cards especially if you are doing high volume shooting. Nothing is worse than running out of memory card space during a shoot and having to delete photos on the fly. A good external storage solution will be imperative as you edit and need to store photos on your computer. Keeping them in an external drive will be helpful if your computer crashes and also to keep your computer\u2019s memory clean.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Extra Batteries and Chargers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You\u2019ll be shooting quite a bit and just like having plenty of memory cards to keep you going all day, you\u2019ll need plenty of batteries to keep up. Invest in a good charger too so you can charge multiple batteries at once.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lens Filters and Hoods<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Polarizing filters and neutral density filters will help boost color to get that professional look in your photos and cut down on reflections. A good UV filter should stay on your lenses at all times.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lens hoods will help prevent light from hitting the front of your lens and creating sun flares and spots in your photos which are a pain to edit out. This can also cause horrendous contrast issues.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lights and Reflectors<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden aligncenter wp-image-1145\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-lazy-type=\"image\" data-src=\"https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-4268512-scaled.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"\" data-srcset=\"https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-4268512-scaled.jpg 2560w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-4268512-300x200.jpg 300w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-4268512-1024x683.jpg 1024w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-4268512-1536x1024.jpg 1536w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-4268512-2048x1365.jpg 2048w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-4268512-1200x800.jpg 1200w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/12\/pexels-cottonbro-4268512-600x400.jpg 600w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/span><\/p>\n<p style=\"text-align: center;\">Photo by: Cotton Bro<\/p>\n<p><span style=\"font-weight: 400;\">Also dependent on the genre you shoot in, a few reflectors and a variety of lights will help you balance out your shadows and light your subjects effectively. Many new photographers rent this equipment in the beginning as they are not entirely sure if they will always need it, let time dictate what you really need and only invest when you are sure you need lighting in your arsenal.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Marketing Your Photography<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Thanks to this day and age, you can promote your photography business just about anywhere online and be able to reach a broad audience. Between social media, blogs, forums and online resources for photographers, the possibilities are endless in how you can advertise your photography business. A few basics in marketing photography to your potential clients is to:<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Cull your portfolio\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Show the right photos and highlight your best side. If you don\u2019t have a website built, maybe start on your social media accounts. Post one photo every day to stay relevant and get on your customers\u2019 radars.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Identify your target audience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Think about who some of your clients might be and create a \u201cclient profile\u201d of who that ideal audience is. Instead of broadly advertising your services to everyone, use your time efficiently to learn who your audience is and gain photography clients from that crowd.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Incentivize referrals<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">After doing a shoot, don\u2019t lose connection with your client then and there! Encourage them to refer you to their friends and family. People tend to listen to the experiences of those they know. Give your clients a photoshoot to remember and provide some sort of incentive for them to spread your name and show off your work.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What Costs to Worry About<\/span><\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\"lazy lazy-hidden aligncenter wp-image-1140\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-lazy-type=\"image\" data-src=\"https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-karolina-grabowska-4475527-scaled.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"\" data-srcset=\"https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-karolina-grabowska-4475527-scaled.jpg 2560w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-karolina-grabowska-4475527-300x200.jpg 300w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-karolina-grabowska-4475527-1024x683.jpg 1024w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-karolina-grabowska-4475527-1536x1024.jpg 1536w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-karolina-grabowska-4475527-2048x1365.jpg 2048w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-karolina-grabowska-4475527-1200x800.jpg 1200w, https:\/\/www.photobooker.com\/blog\/wp-content\/uploads\/2020\/11\/pexels-karolina-grabowska-4475527-600x400.jpg 600w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><\/span><\/p>\n<p style=\"text-align: center;\">Photo by: Karolina Grabowska<\/p>\n<p><span style=\"font-weight: 400;\">Now that you\u2019ve got your resources together, the next daunting question you might ask yourself is, \u201cWhat is this all going to cost?\u201d From building a website and buying domain names to gathering camera equipment you need, and even to the gas and mileage you\u2019re putting on your car to meet clients, the costs of starting your photography business begin to add up. As a beginning photographer, you should feel rest assured that there are resources to support your ambition.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If creating a website or online portfolio sounds like a task you don\u2019t have the time for, or don\u2019t know how to start, turn to a resource like PhotoBooker that will help you get set up. PhotoBooker puts you on the map to be searchable and bookable online. You can showcase your portfolio to thousands of qualified clients searching for a photographer online and optimize your client acquisition through instant booking and qualified inquiries.<a href=\"https:\/\/www.photobooker.com\/about\/for-photographers\" target=\"_blank\" rel=\"noopener noreferrer\"> PhotoBooker\u2019s<\/a> platform is the trusted business partner you need to boost your discoverability, convert clients faster and grow your business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Photo by: Pexel You\u2019ve decided to turn your hobby into a career &#8211; congratulations! It\u2019s an exciting move that brings you independence and the freedom to make a steady stream of income doing what you love. With it comes the stress of where to start and how you\u2019ll be able to sustain your business. It&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1138,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,51],"tags":[],"class_list":["post-1133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-for-photographers","category-new-on-photobooker"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Start a Photography Business - PhotoBooker Blog<\/title>\n<meta name=\"description\" content=\"It\u2019s always exciting when you can turn your passion into a career! 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