{"id":1293,"date":"2021-05-05T21:25:37","date_gmt":"2021-05-05T21:25:37","guid":{"rendered":"https:\/\/www.photobooker.com\/blog\/?p=1293"},"modified":"2021-05-05T21:25:37","modified_gmt":"2021-05-05T21:25:37","slug":"photographing-your-restaurant-tips-to-capturing-the-food-and-ambiance","status":"publish","type":"post","link":"https:\/\/www.photobooker.com\/blog\/photographing-your-restaurant-tips-to-capturing-the-food-and-ambiance\/","title":{"rendered":"Photographing Your Restaurant: Tips to Capturing the Food and Ambiance"},"content":{"rendered":"

Crowds are gathering and restaurants are opening their doors again to welcome both new and familiar customers back into their dining rooms. Now is the chance to up your restaurant marketing with the help of photography to capture the art and ambiance of your spot. A survey revealed that <\/span>77% of customers<\/span><\/a> will first review photos of the food at a restaurant before visiting. As the economy begins to open up and more locals and tourists begin venturing out of their homes again, ramping up your promotion efforts is vital. <\/span>Find a photographer<\/span><\/a> that will help capture exactly what you want to convey via food imagery and will help accomplish this by understanding your branding and story. Here are a few things to keep in mind for your restaurant photographer. <\/span><\/p>\n

Create a Shot List<\/span><\/h2>\n

\"Young<\/span><\/p>\n

This is something photographers are familiar with, but create a list of what items you want shot. A planned agenda will help your photographer accomplish your wants and helps to maximize everyone\u2019s time. Consider creating your own agenda that puts a plan of action in place to focus on the priorities. Your shot list might look something as simple as:<\/span><\/p>\n

    \n
  1. Menu items: 5 of the most popular dishes – what keeps your doors open<\/span><\/li>\n
  2. Cocktails: mimosas at brunch, anyone? Or maybe you have a full bar you want to highlight – with a bartender(s) mixing up libations<\/span><\/li>\n
  3. Dining area: create the setting that your guests will be able to see themselves in<\/span><\/li>\n
  4. Patio: really, who doesn\u2019t love a patio when the sun is shining?<\/span><\/li>\n
  5. Staff: add the faces that keep your operations running – they\u2019re the most important pieces to your restaurant!<\/span><\/li>\n<\/ol>\n

    What\u2019s Your Story?<\/span><\/h2>\n

    \"Woman<\/span><\/p>\n

    Does your restaurant or ambiance capture a particular mood when customers walk in? How does the food present itself to your patrons? Know your brand to help your photographer set the tone. Brief your photographer on what your restaurant is all about and make a story out of it. If you don\u2019t have one, get creative and have some fun! You may be surprised by the outcome of what your photographer was able to accomplish. Consider why you opened your restaurant in the first place and where you were when it all started.<\/span><\/p>\n